Privacy policy
Last updated: November 2026
This Privacy Policy explains how Ausbeds (ABN 46 161 365 742) collects, uses, stores, and discloses your personal information. We comply with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth).
What information we collect
Information you provide to us
When you purchase a mattress, contact us, or use our website, we may collect:
- Name, email, phone number, and delivery address — to process and deliver your order
- Mattress preferences — weight range, surface-feel preference, sleeping position, and partner details collected through our online fitting tool, to recommend the right mattress configuration
- Order details — products purchased, order history, and firmness swap records
- Communications — emails, phone calls, SMS messages, and live chat conversations when you contact our support team
Payment information
Payments are processed securely by Square. We do not store your credit card number, expiry date, or CCV on our servers. Square handles all payment data in accordance with PCI DSS standards. For more information, see Square's privacy policy.
Information collected automatically
When you visit our website, we collect:
- Analytics data — page views, referral source, and general usage patterns via Umami Analytics, a privacy-focused analytics platform that does not use cookies and does not collect personal information
- Event tracking — pageview and purchase events via Google Tag Manager (container ID: GTM-WDW2H449) for understanding how visitors interact with our site. No Google Ads conversion tracking is currently active.
- Advertising measurement — the OpenAI measurement pixel records when a visitor who clicked or saw one of our ads in ChatGPT places an order. It sets cookies that store an ad click identifier and a random browser identifier.
- Technical data — your IP address, browser type, device type, and operating system, collected automatically by our hosting provider (Vercel)
We do not use Meta (Facebook) tracking pixels or any email marketing tracking tools.
How we use your information
We use your personal information to:
- Process and deliver your mattress order
- Recommend a configuration based on your surface-feel preference, body weight and sleeping position
- Manage firmness swaps and adjustments during and after your 7-month trial
- Respond to your questions via email, phone, SMS, or live chat
- Send delivery updates and order confirmations
- Improve our website and understand how visitors use it
- Measure whether our ads in ChatGPT lead to orders
- Comply with legal obligations
We do not sell your personal information to third parties. We do not use your information for automated decision-making or profiling.
Advertising measurement
When you place an order, we send OpenAI the order details: the order number, value and products. With them, we send the following to help OpenAI match the order to an ad:
- your email address, phone number and name in hashed form, which is a one-way code that can't be turned back into the original details
- your suburb, state, postcode and country
- your IP address and browser details
- the ad click and browser identifiers stored in OpenAI's cookies
We may also share hashed email addresses and phone numbers with OpenAI so that our ads aren't shown to existing customers.
OpenAI states that it does not currently use this data to personalise the ads you see. To stop OpenAI's cookies being set, block cookies for ausbeds.com.au in your browser settings. If you have questions about advertising measurement, contact us using the details below.
Third-party services
We share personal information only with the following service providers, and only to the extent necessary:
| Service | Purpose | Data shared |
|---|---|---|
| Square | Payment processing | Name, email, payment details (card data handled by Square, not stored by us) |
| Intercom | Live chat support | Name, email, chat messages, browsing activity on our site |
| Umami Analytics | Website analytics | Anonymised page views (no personal information) |
| Google Tag Manager | Event tracking | Pageview and purchase events (no personal identifiers) |
| OpenAI | Advertising measurement for ads in ChatGPT | Hashed email, phone number and name; suburb, state, postcode and country; order number, value and products; IP address, browser details, and ad click and browser identifiers |
| Vercel | Website hosting | IP address, technical request data |
| Directus | Order and stock operations | Order, customer and fulfilment details needed to manage purchases |
Each provider has their own privacy policy governing their use of data. We encourage you to review them.
Cookies
We use essential cookies to operate our website (e.g. shopping cart, session management). Umami Analytics does not use cookies. Google Tag Manager may set cookies for event tracking purposes. The OpenAI measurement pixel sets cookies to measure orders from our ads in ChatGPT.
For full details, see our Cookie Policy.
How we store and protect your information
We store personal information on secure servers hosted in Australia and the United States (via Vercel and Square). Advertising measurement data sent to OpenAI is processed in the United States. We use industry-standard security measures including encryption in transit (HTTPS) and access controls.
We retain your personal information for as long as needed to fulfil the purposes described in this policy — typically for the duration of your warranty period (10 years) or as required by law. You can request deletion at any time (see Your Rights below).
Your rights
Under the Australian Privacy Principles, you have the right to:
- Access the personal information we hold about you
- Correct any information that is inaccurate, incomplete, or out of date
- Request deletion of your personal information (subject to our legal obligations)
- Opt out of marketing communications at any time
- Complain if you believe we have breached your privacy
To exercise any of these rights, contact us using the details below.
Complaints
If you believe we have breached your privacy, please contact us first so we can investigate and resolve the issue. We will respond within 30 days.
If you are not satisfied with our response, you have the right to complain to the Office of the Australian Information Commissioner (OAIC):
- Website: www.oaic.gov.au
- Phone: 1300 363 992
- Email: enquiries@oaic.gov.au
Children's privacy
We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us and we will delete it.
Changes to this policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. For significant changes, we will take reasonable steps to notify you.
Contact us
Karl van Lieshout
Ausbeds (ABN 46 161 365 742)
Email: sales@ausbeds.com.au
Phone: (02) 8999 3333
Address: Unit 3, 14 Tennyson Rd, Gladesville NSW 2111