No EOFY Mattress Sale 2026 – Why We Don't Do Discounts!

The $4,000 mattress that was never $4,000
When a retailer tells you their queen was $4,000 and is now $1,999 for the EOFY sale, that mattress was almost certainly never worth $4,000. You don't really "save" anything.
This isn't just my opinion. In June 2025, the ACCC dragged Emma Sleep into the Federal Court over its sale prices. The company had slapped a crossed-out "was" price on 74 products – mattresses, bed frames, pillows, and accessories. On 58 of them, that higher price had never once been charged. The fine was $15 million, and it's a textbook example of the kind of gimmicks consumers are up against.
How mattress prices actually work
Most large brands in Australia sell through retailers like Harvey Norman, Snooze, and Forty Winks. The manufacturer sets an RRP well above wholesale cost. That gap is where the "sale" lives.
During the EOFY sale, the store nudges the price back toward the real cost. The rest of the year, it floats back up, so there's headroom for the next "sale."
|
Wholesale cost |
"Regular" price |
EOFY sale price |
|
|---|---|---|---|
|
Brand-name |
~$600 |
$3,499 |
$1,799 |
That $1,799 might be a fair price. The $3,499 never was – it exists purely to make the sale look like significant savings.
Big brands like Sealy make it even harder to check. They give the same mattress a different name and cover for each retailer, so there's no way to line one store's price up against another's. Ask about price matching during the financial year sales, and they'll tell you the other Sealy mattress is "completely different." It usually isn't.
One last tell: in a physical store, the sales staff can often knock more off on the spot. A price you can haggle down was never fixed to begin with. EOFY deals get advertised at anywhere from 35% to 60% off RRP – but RRP is the inflated figure, so the percentage barely means anything.
What to ask instead of "how much can I save?"
Every June, people search for the best EOFY mattress sale, hoping to grab mattress deals before the financial year ends. But the better question is: "What is this mattress actually worth?"
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What foam is inside? Is it latex or polyurethane foam? Ask for the density in kg/m³. Low-density polyfoam (under 30 kg/m³) sags within a couple of years, no matter what you paid, whereas a modular mattress lets you replace worn layers instead of the whole bed.
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What springs does it use? Pocket springs or Bonnell? What wire gauge? Does the firmness suit your body weight? A genuinely adjustable mattress will let you fine-tune spring tension and comfort layers after you've slept on it.
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How long will it last? A $2,000 mattress lasting 12 years costs $3.20 per week. A $1,200 mattress that sags in three years costs $7.70 per week.
A new mattress that isn't right for your body is a bad deal at any price. What you save at checkout means nothing if you wake up sore.
Why we don't run sales
Our prices are based on materials plus a fair margin to keep the factory running in Marrickville. A queen Cooper starts at $1,050. A queen Aurora starts at $1,550. A queen Cloud starts at $2,050. These prices don't change in June.
There's no inflated RRP. No clearance stock to dump. No discount code at checkout. We build each mattress to order.
Some retailers, during the financial year, will advertise a single mattress, a double, or a king at a lower price than ours. But when you look at what's actually inside (foam density, spring quality, latex content) our mattress is typically a better value at its everyday price than a sale item at its "discounted" price.
Should you wait for a sale?
If your current mattress is causing pain or you wake up stiff, don't wait. Bad sleep costs more than whatever you think you'll save in June. A week of poor sleep is worse than the $200 you might save by holding off.
If you do shop a sale, do one thing: screenshot the price a few weeks beforehand, then compare it to the EOFY sale price. Nine times out of ten, the "drop" is smaller than the banner claims.
Our range is the same price every day
All our mattresses have 5cm of GOLS-certified organic latex over honeycomb pocket springs. The only difference is the number of micro springs for additional cushioning.
Cooper: No micro springs for a direct, responsive feel. For people who like to sleep "on" rather than sink "in" to the mattress. $1,950 for a queen.
Aurora: 1 layer of micro springs for balanced plushness. Perfect for side and back sleepers who want a little cushioning. $2,450 for a queen.
Cloud: Our plushest mattress with 2 layers of micro springs. Ideal for side sleepers who want maximum pressure relief. $2,950 for a queen.
Bed base: A slimline timber bed frame. From $330. A clean alternative to bulky queen bed frames or bedroom furniture sets. Available in all sizes.
Everything is in stock and built at our Marrickville workshop. We deliver across Sydney, Melbourne, Brisbane, Canberra, and parts of regional Australia. Try any mattress for 7 months with two free firmness adjustments.
Visit us at 136 Victoria Rd, Marrickville (open 10am to 6pm weekdays, 10am to 2pm on weekends) or the staffless showroom at 94 Penshurst St, Willoughby (open every day, 6 am to 8 pm).
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About the author

Karl is the owner of Ausbeds. He started the company after realising how many people were frustrated by mattresses that failed too soon and too often. So he built a workshop in Sydney and began making mattresses the way they should be made - with transparent materials, adjustable designs, and customer-first thinking. When he's not in the showroom/workshop, he's on Reddit, Whirlpool, and OzBargain, cutting through industry fluff with honest mattress advice.



